Grounded in traditional values, True North brings a balanced view to today's pressing issues.
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Program Overview:  True North Radio targets a center-right audience by providing our listeners with locally focused, politically oriented commentary grounded in fiscal responsibility and social sensibility. 

Within this context, we make a special effort to reach out to Vermontís outdoors community with dedicated programming on every Monday in partnership with Outdoors and Liviní the Vermont Way magazines. Vermontís traditional environmental heritage, both recreational and economic, is a common, recurring theme throughout the week.

The Host: Before taking over behind the True North microphone, Rob Roper, served for three years as chairman of the Vermont Republican Party (January 2007 to November 2009). Rob has also served as the Media Relations Officer for a U.S. Senate Campaign (Jack McMullen, 2003-2004), Executive Director for two grassroots advocacy organizations (FreedomWorks Vermont and Vermonters for Better Education 2005-2007), and as a registered lobbyist in the Vermont State House. Rob Roper has extensive experience in advertising, working as an award-winning copywriter for Young & Rubicam New York (1993-1998), and doing considerable freelance advertising and marketing since moving to Vermont in 1998. 

WDEV AM 550, WDEV FM 96.1, WDEV FM Barre 96.5, & WTWK AM 1070

Population areas reached include the counties of Chittenden, Grand Isle, Addison, Lamoille, Washington, Orange, Franklin, Orleans, and Caledonia counties.  The WDEV signal also reaches parts of western New Hampshire.  The Bloomberg signal reaches all of the Champlain Valley including Burlington, St. Albans, and Plattsburg, NY.

A POWERFUL ADVERTISING PLATFORM: This one-stop basket of stations offers extensive coverage of north- central Vermont and eastern New York. According to recent Arbitron Ratings, the FM component of True North is the number two rated show in its time slot within Washington, Orange, and Lamoille Counties. The unique combination of political and marketing experience of the host allows True North to create both good radio and a powerful advertising platform for our sponsors. 

Please contact us to learn more about advertising opportunities.

True North Radio Ad Prices:

Radio Vermont Group (Central Vermont)
 WDEV             WDEV                    WDEV 
96.1 FM     96.5 FM BARRE            550AM

BLOOMBERG RADIO  (Champlain Valley)
WTWK       1070 AM

Price per broadcast -  :30 sec
All Stations
Package A 1 Week  $100.00 
Package B 1 Month  $400.00 
Package C 3 Months  $1000.00

WDEV Audience Research Results
Learn more about WDEV's demographics.
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True North host Rob Roper



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